Bagels & Business – How To Build a Go-To-Market Strategy

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Did you know that roughly 3 in 5 Americans have had an idea for starting a business? But an overwhelming majority of those people—92 percent—didn’t follow through with turning their idea into reality. Top Reasons? They didn’t know how to get started, They didn’t have access to business tools. They weren’t sure how to work with the tools/technology needed to run a business.

Join RIoT for our new monthly series – Bagels & Business – where we will discuss different topics related to starting a business, growing your existing business, expanding your knowledge base, and your network. Each month we will cover a different topic including customer discovery, MVP, sales, finances, goal planning, marketing, and more!


How To Build a Go-To-Market StrategyEvery business looking to attract needs a go-to-market strategy. Whether you’re a new business looking to launch or an established business adding a new product you should prepare and use a Go-To-Market strategy. But what are the key components? In this session we’ll dive into what is a Go-To-Market strategy, how to build one, and how to measure success.

Stop in, grab a bagel and coffee or tune in and join us from home as we cover key things all business owners need to consider.

The session will begin at 7:30 – 8:15, with Q&A to follow. This series is HYBRID. Please see below for in person & virtually participation details.

In Person: Virginia Smart Community Testbed, 2143 Richmond HWY, Stafford, VA 22554. Parking is located directly in front of the Virginia Smart Community Testbed. If no parking is available, additional parking is available behind the Stafford County Courthouse directly adjacent to the Testbed.

Virtual: If you would like to join virtually register in advance on Zoom: After registering, you will receive a confirmation email containing information about joining the meeting.