Sometimes in business you have to pivot when the current strategy is not delivering the desired results. In this episode, Marcus Aman, a seasoned entrepreneur and RIoT Accelerator Program (RAP) alum discusses his experiences of when he has had to pivot in launching his own business and the invaluable lessons he had learned along the way to maximize customer value and achieve success. Through real-life examples and practical advice, hear first hand how to embrace pivoting as a strategic tool for growth rather than a sign of failure.

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