What is your name, title, and role at your company?

Name: John Petitte

Title: CEO

Role: I work with customers to solve difficult technology challenges and navigate ambiguity to make sound decisions.

What does your company do?

We’re a complete software product development company with application, UI/UX, and ML/AI teams. We help other businesses conceptualize, build, distribute, and scale software.

What are some neat projects that your company is currently working on?


  • Talents Ascend, a rebuild and expansion of the Veterans Ascend platform, which helps business hire qualified veterans by translating their military skills into civilian skills.
  • QActual, which focuses on suicide prevention
  • HeyBatter, a gambling app you play while watching live MLB games
  • Keepsake Tales, AI powered customized children’s books


  • App for the trucking industry
  • An app for a major payment processor
  • An app for adoptive parents

Internal Projects

  • Amplifi UI: open source React Native component library with accessibility as a first class citizen.
  • Technology with the potential to fight human trafficking and child sex abuse online

How would you describe your company’s culture?

Our culture is based around empathy. So much so that every new hire is required to read “How to win friends and influence people” to achieve a baseline level of empathetic thinking. Empathy is key to our industry. We build things for other companies and their customers. We can’t do so effectively without understanding them.

With empathy as the foundation, we hold these core values:

  • Excellence
  • Integrity
  • Forward Thinking
  • Win-win scenarios
  • Respect Everyone
  • Kindness

We highly value the human aspect and demonstrate that by requiring video be used by all team members during conference calls.

We are extremely open. For example, every member is aware of the company’s finances and financial outlook. We make the company an open book to the team.

Our work is heavily team based. We focus on ensuring that those teams operate with a unified vision of customer success.

We really do live all these values, and for many team members that were previously a part of dysfunctional organizations, there are major social and emotional adjustments that need to be made when transitioning to our organization. But it results in folks telling us they’ve never been happier at work in their life and a 97% satisfaction rate with our customers.

How does your company differentiate itself from your competitors?

Our processes, culture, and level of attention we provide our customers.

If you could see anyone in concert, alive or dead, who would it be and why?

That’s a tough one, but I’m going to go with the “Empress of J-Pop”, Hamasaki Ayumi. Her music was some of the first I ever heard that came from another country (in this case Japan), and that eye-opening experience had a dramatic impact on my life.

Is there anything additional you would like to share about your company?

We have an open-door policy. If you would like to get advice on an upcoming project or discuss technology and startups, just send us a message. We’ll be happy to chat!

Connect with Amplifi Labs

John Petitte - Amplifi Labs Headshot

Connect with John Petitte