Data is becoming increasingly important in our lives. It is used to make decisions about everything from what products we see advertised to what jobs we are offered. In this new weekly column, Datafication Nation, we explore the use of data in our daily lives and the role it plays in various industries, from healthcare to finance to entertainment. We will delve into the ethical and privacy concerns surrounding data collection and usage, helping readers to understand the potential risks and benefits of data-driven technologies.