Over the past semester, the Jenkins MBA practicum Product Innovation Lab course, MBA 555, was open to NC State’s business, design, engineering and textile colleges. The students have spent the past four months innovating, designing and building viable business concepts and working prototypes.

The faculty team for 2019 that guided the students in their semester-long projects included Troy NagleOla HarryssonJohn MuthPercy Hooper, Tom Snyder and John Bohlman. Bohlman, professor of marketing and innovation at Poole College, sees the collaboration between colleges as necessary for students to learn critical tasks like voice of customer, technical analysis, concept design and prototyping.

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