We most closely assess the strength of the team (Do you have industry experience and expertise? Do you have a well-rounded team with necessary skills covered? Is there a compelling case that you are the right team to solve this particular problem? Do you have a track record for executing successfully?), problem/solution fit (How have you narrowly defined the problem you’re solving? What traction points can you indicate that your solution is the right approach?), and the business case (Do you know the market you’re entering into? Is it the solution right for the target market? Do you have a clear path to revenue that is well informed by research, customer discovery, and testing– or at least a thoughtful plan for how you will go to market?).